As part of the journey towards achieving national sustainable development goals, the GCC is focusing on innovations to accelerate sustainable mobility solutions with the intent to reduce greenhouse emissions, enhance productivity and boost energy efficiency. By harnessing intelligent technologies and scientific advancements, organizations are looking for ways to transform the urban mobility ecosystem to enable and encourage safer, healthier, and cleaner modes of transportation.

Forbes Middle East in partnership with Al Masaood Power will bring together industry leaders to highlight the progressive steps being taken to establish a framework and develop an integrated, smart, and sustainable transport system. Experts will share their insights on how the evolving mobility scenario in the region will not only help achieve sustainable development goals but also safeguard the environment.


Virginie Seurat

General Manager


Rasso Bartenschlager

General Manager

Al Masaood Power

Ahmad Abdo

E-mobility Division Lead

ABB Middle East and Africa

Shadi El Abdallah

Regional Director & Business Development E-mobility



Ramia Farrage

Senior Presenter / Producer

Forbes Middle East

    About Forbes Middle East

    Forbes Middle East is a licensee of Forbes Media and extends the Forbes brand of journalism across the Arab world. Forbes Middle East’s distinctive editorial style attracts a readership of Arab leaders, entrepreneurs, C-level executives, government officials and investors united by a belief in the spirit of free enterprise and entrepreneurial values.Across the region, Forbes Middle East sets the pace for preemptive business journalism. By uncovering trends and anticipating opportunities in the regional marketplace, each monthly issue brings top executives the information critical to their success – in both Arabic and English language editions. The magazine researches and publishes original rankings, based on methodologies set by Forbes Media.

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