She’s Next Grant Competition is a global endeavor to spotlight women in business. It has been specifically designed to help women entrepreneurs and small business owners secure the funding they need to survive and thrive, while also empowering them with coaching, peer-to-peer connections, and inspiration. Forbes Middle East in collaboration with Visa is hosting “She’s next: Spotlighting Women Entrepreneurs in the Middle East” to shed light on the growing importance of shifting the mindset of “It’s a man’s world” in this region targeting the UAE, KSA, Egypt, and Morocco.

This event will harness powerful female business leaders and entrepreneurs to discuss the challenges faced and how to overcome the barriers hindering growth. The event will also feature insights on how to enhance business management skills, coaching female entrepreneurs while creating an awareness of Visa’s grants and programs to launch and develop SMEs. Between each session, we will have an open mic with the top 2 winners from each of the 4 markets to give them the opportunity to share their business stories in the form of an elevator pitch.

Before we kick-start the series of insightful talks and discussions on the day, the MC will give a quick shout-out to celebrate the 5 winners in each market acquiring $10,000 prize fund each and 1-year IFW mentorship program.

Join us in this exclusive event to find out the key strategies for women empowerment and thus achieving gender equality. “It’s time people started seeing that being a woman in business is a strength, not a weakness.”



Azza Fahmy

Chairwoman & Creative Director

Azza Fahmy Jewellery


Ambareen Musa




Asmae Hajjami

Managing Director

Société Générale Maroc


Elissa Freiha

Founder and CEO



Hany El-Dieb

Head of Business Banking Segments, Products & Credit Relations Management



Karen Wazen


Karen Wazen


Leslie Reed

Mission Director



Madiha Sattar

Vice President

Careem Pay


Mirna Arif

General Manager-Egypt



Nadine Halabi

Business Development Manager

Dubai Business Women Council


Mona Ataya

CEO and Founder Mumzworld.com



Sara Al Binali

Group Head of Corporate and Commercial Banking

First Abu Dhabi Bank


Zahra Lari

CEO & Co-Founder

Emirates Skating Club



Dr. Saeeda Jaffar

Senior Vice President & Group Country Manager – GCC



Ramia Farrage

Senior Presenter / Producer

Forbes Middle East


Leila Serhan

Group Country Manager and Senior Vice President for NALP



She’s Next: Spotlighting Women Entrepreneurs in the Middle East

10:00 – 10:10 am

Welcome & Opening Remarks by Forbes ME

Khuloud Al Omian, CEO, Forbes Middle East

10:10 – 10:25 am

A powerful keynote from an influential woman from the ME to discuss how she overcame challenges and stereotypes to become a role model and a successful business leader.

Ambareen Musa, CEO, Souqalmal.com

10:25 – 10:35 am

Open mic: Winners flash talk and presentations: UAE

10:35-11:05 am

Fireside chat | A Roadmap to Greatness – How to Develop a Strategy for Your Business

Successful women entrepreneurs define a business goal and develop a viable market strategy as part of the planning process. Join this discussion to learn how to build a lucrative business and assess opportunities as well as threats involved to be profitable in a dynamic consumer market.

Madiha Sattar, Vice President, Careem Pay

Mona Ataya, Founder/CEO, Mumzworld

Karen Wazen, Owner, Karen Wazen

Moderator: Dr. Saeeda Jaffar, Senior Vice President & Group Country Manager – GCC, Visa

11:05– 11:15 am

Open mic: Winners flash talk and presentations: Morocco

11:15 – 11:45 am

Panel Session: Are There Certain Traits That Women Need To Have To Be Successful?

Women lead differently than men; qualities such as being holistic, collaborative, inclusive, and consultative are strengths that is required to succeed in a global economy. Let’s examine the traits women need to possess for their business to not only capitalize on today’s climate of disruption, but also be the disruptors themselves.

Azza Fahmy, Chairwoman & Creative Director, Azza Fahmy Jewellery

Asmae Hajjami, CEO, Societe General Maroc

Mirna Arif, General Manager-Egypt, Microsoft

Hany El-Dieb, Head of Business Banking Segments and Products & Credit Relations Management, CIB

Moderator: Leila Serhan , Group Country Manager, NALP, Visa

11:45 – 11:55 am

Open mic: Winners flash talk and presentations: KSA

11:55 – 12:15 am

Fireside Chat: The Rising Phoenix – Tackling Cyberbullies in A Connected and Reactive Digital World

A fireside chat with a fiery influencer to highlight the issues faced by individuals & businesses in the cyber world. We will explore the paths one must avoid and the measures that should be taken to tackle cyberbullying.

Zahra Lari, Business Development Manager,Emirates Skating Club

Moderator: Ramia Farrage ,Presenter, Forbes Middle East

12:15 – 12: 25 pm

Open mic: Winners flash talk and presentations: Egypt

12:25 – 1:05 pm

Enabling Access to Peer Networks and Capital

Join us as we discuss approaches to facilitate new peer networks and social capital. The challenges and chances one has to form a peer network, which in turn aids in developing resilience and the capacity to constructively respond to risk or adversity.

Nadine Halabi, Business Development Manager, Dubai Business Women Council

Leslie Reed, Mission Director, USAID-Egypt

Sara Al Binali, Group head of Corporate & Commercial Banking, First AbuDhabi Bank

Elissa Freiha, Founder and CEO, Womena

Moderator: Ramia Farrage , Presenter, Forbes Middle East

1:05 – 1:15 pm

Closing Remarks by Forbes

Khuloud Al Omian, CEO, Forbes Middle East


    About Forbes Middle East

    Forbes Middle East is a licensee of Forbes Media and extends the Forbes brand of journalism across the Arab world. Forbes Middle East’s distinctive editorial style attracts a readership of Arab leaders, entrepreneurs, C-level executives, government officials and investors united by a belief in the spirit of free enterprise and entrepreneurial values.Across the region, Forbes Middle East sets the pace for preemptive business journalism. By uncovering trends and anticipating opportunities in the regional marketplace, each monthly issue brings top executives the information critical to their success – in both Arabic and English language editions. The magazine researches and publishes original rankings, based on methodologies set by Forbes Media.

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