Automotive dealerships need to adapt to the rapidly changing customer expectations of wanting seamless online experiences and environmental conscious mobility. Now more than ever, automotive dealers are racing to address the pressing needs for moving from asset-based businesses to digital ones. Digitization services like omni-channel marketing, customer journey mapping and data analytics are key to their future success.

Forbes Middle East in partnership with Al-Masaood Automobiles will gather experts from the automobile industry to discuss the current challenging mobility scenario and what it entails on manufacturers and dealers. Join us as industry leaders will provide their input on how they are able to ensure a seamless customer journey which will also help future-proof the automotive industry.


Irfan Tansel

Chief Executive Officer

Al Masaood Automobiles

Mohamed Jaidah

Group Executive Director

Jaidah Group

Nuzhat Merchant

Digital and Customer Experience Manager

Ford Middle East

Sami Amin

Senior Director of Operations



Ramia Farrage

Senior Presenter / Producer

Forbes Middle East

    About Forbes Middle East

    Forbes Middle East is a licensee of Forbes Media and extends the Forbes brand of journalism across the Arab world. Forbes Middle East’s distinctive editorial style attracts a readership of Arab leaders, entrepreneurs, C-level executives, government officials and investors united by a belief in the spirit of free enterprise and entrepreneurial values.Across the region, Forbes Middle East sets the pace for preemptive business journalism. By uncovering trends and anticipating opportunities in the regional marketplace, each monthly issue brings top executives the information critical to their success – in both Arabic and English language editions. The magazine researches and publishes original rankings, based on methodologies set by Forbes Media.

    Connect With Us

    We’d love to hear from you. Here’s how you can reach us.

    General Inquiries


    Sponsorship Inquiries