After a stellar 13 year career in marketing for a multinational, Miriam faced multiple burn outs and realized that mental wellbeing was a priority for her and her family.
In 2021 she founded the Middle Easts first ever wellness & beauty platform TRU & Beyond.
Now TRU is not only a platform promoting wellness and beauty but it has evolved into representing global beauty and wellness artists, organizing workshops, consulting for international brands and lastly organizing pop ups in the Middle East. Most recent Wellness and Beauty pop up was held in the prestigious mountains of Lebanon with artists from around the world, offering the best services.
