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Alexandra Shcherbovich is an art expert and an award-winning creative director, founder of Legends Art Club and Evolution Events. She is a key figure in shaping the contemporary art scene, with a particular focus on enriching the cultural landscape of the Middle East.
Alexandra’s mission is to introduce the world to artists from the MENA region and to foster cultural exchange by engaging embassies and institutions in the promotion of art and culture. She believes that the language of art needs no translation — it is, in essence, a form of diplomacy.
She has successfully curated and produced over 50 projects across the UAE, Saudi Arabia, and the UK, creating platforms that connect cultures and inspire dialogue.
Alexandra strongly believes in the symbiosis between business and art. Just as during the Renaissance, when collaboration between patrons, artists, and thinkers led to an extraordinary cultural flourishing, today the intersection of creativity, culture, and entrepreneurship has the power to spark innovation and shape the future.
Preserving tradition while opening new horizons in art, culture, and business — we create a life filled with meaning and beauty.
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