Her Highness Sheikha Dr Shamma bint Mohammed bin Khalid Al Nahyan is a leading advocate for culture, education and national identity. Passionate about women’s empowerment and advancement, she champions their contributions to national development. A scholar of history, philosophy and social thought, Her Highness aspires to seamlessly blend economic, social and cultural development, thereby reinforcing the UAE’s global stature. Through strategic partnerships with leading educational and cultural institutions, she has spearheaded initiatives that embody her steadfast belief that culture, thought, and knowledge are the beating heart of sustainable development.

Before arriving, Ms. Menander was Head of Project Exports and International Procurement within the Swedish Ministry for Foreign Affairs in Stockholm. A particular personal focus was on innovative Swedish solutions for green transition. She was the senior official in charge of the Swedish Export Credit Agency and member of the Board of Swecare, a public/private sector platform for internationalization of Swedish healthcare. Her career at the Ministry began in 2000, focusing on development and trade policy as well as EU affairs. She was appointed Deputy Permanent Representative to UNEP and UNHABITAT at the Swedish embassy in Nairobi (2004-07) and then Director/Deputy Head of department for Multilateral Development Co-operation in Stockholm (2007-11). During that time she was member of the Board at the Climate Investment Funds and the Global Environment Facility. Simultaneously, she was Sweden’s lead negotiator in replenishments for the African Development Bank/Fund. During 2011-12, Ms. Menander worked at the African Development Bank headquarters in Tunis, initially as advisor to the Chief Operating Officer. She then headed the Secretariat for coordination of the leading International Financial Institutions’ support to transition in Egypt, Tunisia, Jordan, Morocco, and Libya as part of the Deauville Partnership. 2013-18 Ms. Menander visited the Kingdom of Saudi Arabia and the region regularly as Chief Business Development Officer at Skane Care, providing access for international clients to Swedish healthcare expertise through training, consultancy services and direct medical care. She was then among the founding members of the Saudi-Swedish Joint Business Council.In the early days as a diplomat, Ms. Menander served at the EU delegation in Jordan, also covering Yemen (1998-2000). This followed on internships with the European Commission in Brussels and the World Bank in Cairo, Egypt. Ms. Menander holds a M.Sc. in Economics (development/trade) from Lund University and certificates from Arabic language studies in Cairo, Egypt. She has participated in volunteering assignments regarding women leadership as well as for refugees in Sweden. She is fluent in Swedish, English and has basics in French, Arabic, German as well as Scandinavian languages.

Before her current position she served as a Minister plenipotentiary and Deputy Head of
Mission at the Embassy of Finland in Paris, France (2019–2022), and at the Permanent
Representation of Finland to the Council of Europe during the Presidency of Finland to the
Ministers’ Committee in Strasbourg, France (2018–2019), and as the Head of
Administration and Personnel at the Permanent Representation of Finland to the EU in
Brussels, Belgium (2012-2015). Mrs. Anu-Eerika has worked for the Finnish Foreign
Ministry for nearly 23 years and served also in various leading positions at the Ministry for
Foreign Affairs of Finland. She has a strong background on multilateral affairs, security
policy and equality issues.
Mrs. Anu-Eerika was born in Lahti, Finland in 1974. She graduated from the University of
Helsinki in 2001 with a Master’s in Law (LLM), and has completed courses in the studies on
Business Administration and leadership at the University of Vaasa in 2005.
In 2022, she was appointed as Ambassador Extraordinary and Plenipotentiary of Finland to
the Kingdom of Saudi Arabia, and the non-resident Ambassador of Finland to the Republic
of Yemen, and the Sultanate of Oman.
Mrs. Anu-Eerika is married and has two adult children, and her hobbies include exercise
and performing different kinds of sports.

H.E. Maria Belovas has served as the Ambassador of the Republic of Estonia to the United Arab Emirates since August 2024. She is concurrently accredited to Bahrain, Kuwait, Qatar, and Saudi Arabia, and also serves as Estonia’s Permanent Representative to the International Renewable Energy Agency (IRENA).

With over 15 years of experience in international relations and diplomacy, Ambassador Belovas has spent more than half of her career in leadership positions. Her expertise encompasses strategic communication, nation branding, partnership management, and public diplomacy, making her a key figure in Estonia’s global engagement efforts.

Before her current appointment, Ambassador Belovas served as Estonia’s Consul General in San Francisco, where she focused on tech diplomacy and the promotion of trade and investment. Her tenure on the U.S. west coast followed five impactful years in Washington, D.C., where she led the European Union Delegation’s communication and branding initiatives as the head of Press and Public Diplomacy and Spokesperson.

Ambassador Belovas’s diplomatic career includes postings at Estonian embassies in Lisbon and Washington. Additionally, she has held the position of Director General for Communication at the Estonian Ministry of Foreign Affairs, where she played a pivotal role in shaping Estonia’s international narrative.

She holds a Bachelor’s degree in Journalism and Public Relations from Tartu University and a Master of Science degree (with distinction) in Behavioral and Organizational Psychology from London Metropolitan University.

Ambassador Belovas is fluent in Estonian and English, proficient in Swedish, and has adequate command of Russian and Spanish. She also possesses basic knowledge of French, Portuguese, Italian, Latin, German, and Arabic.

A prominent leader in finance and technology, Raja has transformed ECI with innovative strategies, emphasizing digitization and sustainable trade. With an MBA from UAEU and a pivotal role in establishing DIFC’s Fintech Hive, Raja has received numerous accolades, including being named one of the “Top 100 CEOs in the Middle East” and earning the ‘Woman of the Year (Leadership) Gold Award’ in 2025. Her leadership continues to shape the future of trade credit insurance.

Dr. Sumaya Alnasser is a Saudi author and a coach specializing in awareness and personal development. She is one of the first Arab trainers in this field. Known for her realistic and inspiring approach, she empowers individuals to achieve emotional balance and build a conscious life.

Randa Bessiso is the Founding Director Middle East, of the University of Manchester Dubai, which was established in Dubai in 2006 and which is now the largest in the University’s international network. Randa leads a regional team responsible for a portfolio of part-time flexible learning Master’s programmes and executive education short courses for working professionals, covering student recruitment, student support, corporate engagement, and supporting careers services and alumni relations.
Randa has led the introduction of a range of new educational products, services and initiatives. She is also responsible for regional engagement across governments, corporate strategic talent partnerships and social responsibility programmes, as well as collaborations with industry groups and professional bodies.
Prior to joining the University, Randa was already involved in higher education as the regional lead for the UK government’s UK eUniversities Worldwide programme. Before moving into education, she was Vice President at PROJACS International (professional management and consulting services) in Kuwait.
Randa’s success as an influential female leader has been recognised with a number of regional awards, including listings in the 100 Most Powerful Arab Businesswomen/Middle East 100 Most Influential Women by Forbes Middle East, in 2014-15-16-17-18. She was also included in the Arabian Business annual Arab Power List 2021 and was also named among the 30 most influential women in the Arab World by Arabian Business in 2019.

In 2023, EFG’s energy transition investment platform, Vortex Energy, invested $80 million in electric vehicle charging solutions company, EO Charging, with Zouk Capital. Its banking arm, Bank NXT formerly known as aiBANK, also launched a campaign that enables clients to secure financing of up to $82,000 to purchase eco-friendly electric or hybrid cars, and EFG Holding’s financial technology company, Valu partnered with solar energy suppliers to offer buy now, pay later solutions for solar panels.

Youmna Khoury is an entrepreneur, influencer, and the visionary founder of YOUMI BEAUTY, one of the fastest-growing beauty brands in the GCC and MENA region. Originally from Lebanon, Youmna moved to Dubai in 2017, determined to start a new chapter after the political and economic challenges in her home country. What began as a passion for beauty and content creation quickly evolved into a thriving business that now spans haircare, cosmetics, and lifestyle products. Today, she inspires millions of women across the Middle East by championing innovation, empowerment, and authenticity—building not just a brand, but a movement that empowers women to embrace their beauty with confidence.

Stefanie Volz is an accomplished automotive executive with over a decade of international experience across Europe and Asia. She currently serves as CEO of Mercedes-Benz Egypt, a role she assumed in October 2024, becoming the first woman to lead the company in its history. Her career began in 2012 with Daimler’s CAReer Talent Program, followed by progressive leadership roles in customer service, product development, and sustainability. Prior to her appointment in Egypt, Stefanie led the eMobility & Sustainability division at Mercedes-Benz Own Retail Germany, where she focused on driving innovation and advancing CO₂-neutral strategies. Known for her strategic vision and inclusive leadership style, Stefanie continues to shape the future of Mercedes-Benz Egypt through a focus on innovation, customer experience, and sustainable mobility.

Majd Abu Zant is the Managing Director and CEO of Global Fertility, a Saudi-Emirati healthcare investment venture focused on building the leading network of fertility and reproductive genetics centers across the Middle East and North Africa, starting with a strong presence in the Kingdom of Saudi Arabia. He is also the Co-Founder & Chairman of OvaSave, a UAE-based ‘Femtech’ start-up with a focus on reproductive and women’s health. Majd Abu Zant has more than 28 years of diverse experience within the healthcare sector with a focus on fertility and women’s health.

A highly regarded thought leader, global mentor and expert in the field, Majd has extensive experience in developing new healthcare projects, working with health-tech start-ups, and leading businesses through rapid growth and successful exits. He has developed strong partnerships with leading international healthcare institutions throughout Asia, Europe, and North America, and established world-class facilities that offer the most innovative and patient-centered healthcare services.

Prior to founding Global Fertility, Majd was the CEO of a leading healthcare organization, which operated more than 100 specialized hospitals and clinics across the KSA and the UAE, including the largest fertility network in the MENA region.

Majd was recognized as one of the top healthcare executives in the Middle East including Forbes Middle East Top Healthcare Leaders list in 2023 and 2024. He holds a Master’s degree in Healthcare Management from the prestigious Royal College of Surgeons in Ireland (RCSI), and has completed an intensive Senior Executive Leadership Program at Harvard Business School.

Torkia Mahloul is the French Arab co-founder and CEO of Ovasave, a UAE-based femtech startup redefining fertility and hormonal health in the Middle East. After going through five rounds of egg freezing herself, Torkia experienced firsthand how fragmented, costly, and emotionally isolating women’s healthcare can be. That journey inspired her to build Ovasave — a platform that helps women access fertility testing, teleconsultations, and egg-freezing solutions with simplicity, trust, and empathy.

Before launching her first entrepreneurial venture in 2022, Torkia built a global career across corporate banking, consumer products, and tech, holding positions at BNP Paribas, Barclays, and Careem. Today, she’s leading Ovasave’s mission to make women’s health proactive, personalized, and accessible — empowering women to understand their bodies and make informed choices about their future.

A voice for women’s leadership and innovation in the region, Torkia represents a new generation of founders turning personal challenges into systems of change.

Walid Aboulnaga is a global entrepreneur, breathwork facilitator, and transformational guide. He pivoted from boardrooms to breathwork, recognizing the urgent need for deeper mind-body-Spirit connection in today’s world. His mission is to support self-discovery and inner healing.

Based in Bali with his wife and three daughters, Walid shares the healing power of breath and transformation with global corporations, universities (including PwC, Danaher, NYU), and schools. He also curates customized Journeys for YPO, EO, and international communities seeking profound personal growth.

Haya Sawan is a Saudi serial entrepreneur driving purpose-led wellness ventures that align with the Kingdom’s goals for health, inclusion, and female empowerment. Founder of SheFit and Managing Partner at Motion Academy, she’s active in fitness, health, and youth sports—owning Saudi rights to Playball and serving on the Saudi Surfing Federation board. With a background in Interior Design and Creative Direction, she brings strong brand and business design to her ventures. A visible voice in the wellness economy, Sawan champions entrepreneurship, leadership, and community impact, representing a new wave of Saudi entrepreneurs shaping the nation's social and economic future.

Lateefa Alwaalan, is an inventor, a serial entrepreneur who started her first company at the age of 16. She earned her bachelor’s degree in computer science from King Saud university(2006) and later gained experience in information technology from working at different companies. In 2011, Lateefa earned a Technology management MBA from University of Washington. Her passion for Arabic coffee drove her to reinterpret how Arabic coffee drinkers consumed it. She started her first steps in (Yatooq) by manufacturing readymade Arabic coffee blends, and then released the first automated Arabic coffee machine. Yatooq sold thousands of coffee machines across the GCC countries and the world. She also recently co-founded Aroom a company focused on developing technology for coffee vending machines. Lateefa received Arabs Women Awards Entrepreneur of the year 2014, and in 2015 she received EY entrepreneur of the year for Saudi Arabia. Forbes magazine listed Lateefa in the Kingdom’s most innovative leaders for 2013/2014/2015. More recently, Harvard Business School published a case study about Yatooq in Nov 2018. Her passion for women empowerment drove her to co-found CellA+ in 2012. A Saudi professional women’s network, which has about 3000 members. Lateefa acted as president of the network during 2015. Currently, Lateefa is the managing director for Endeavour Saudi, which is part of Endeavor’s global network. Being an Endeavour entrepreneur her self since 2014, she is driven by her believe of how endeavor supports high-potential companies can impact local economies positively. Lateefa has been appointed as board member to the Riyadh chamber of commerce. She also serves as an advisory board member for GEN Saudi – Global Entrepreneurship network.

Alison Rehill-Erguven comes with over 25 years of experience in the shopping mall and real estate industry. Her expertise extends to various international markets, including Asia, Europe, the Middle East and Latin America. She has successfully managed companies, joint ventures, and teams in these regions, establishing herself as a leading figure in developed and emerging markets.

Dr. Marian Khatib, MD, MBA, is the Chief of the Breast Cancer Centre at the American Hospital Dubai and an internationally recognized leader in oncoplastic and reconstructive breast surgery. Combining surgical excellence with a deep commitment to women’s health, she has pioneered advanced techniques that integrate oncologic precision with aesthetic innovation, redefining standards of breast cancer care.

Trained at Oxford University Hospitals, Dr. Khatib brings extensive global experience and a passion for mentorship, education, and innovation in medicine. She has authored peer-reviewed publications, led multidisciplinary programs, and organized international training initiatives that empower the next generation of surgeons. As a prominent voice for women in leadership and healthcare, Dr. Khatib continues to inspire progress in surgical excellence and female empowerment across the region and beyond.

Manal AlBayat is an internationally experienced transformational leader and
strategist with over 25 years of experience in real estate, business
development, and investment promotion. She excels at scaling organizations
and driving commercial strategies to enhance revenue and market
positioning in complex, high-profile environments, driven by an innovation
mindset for sustainable growth and long-term value.
As Chief Operating Officer at Edamah, the real estate arm of Bahrain's
sovereign wealth fund, Manal drives the commercial and operational success
of the company's diverse real estate portfolio. Her broad oversight includes
leading strategic execution, enhancing market presence through dynamic
engagement and communications, and spearheading the organization's digital transformation.
Manal was a key architect of Expo 2020 Dubai’s success and is the first GCC national to hold a
comprehensive, end-to-end leadership role in a mega global event. Her involvement was pivotal at every
stage, from spearheading the initial feasibility study and securing Dubai’s winning bid to the strategic
planning and successful delivery of the first World Expo in the region.
Following the event, she served as Chief Commercial & Engagement Officer for Expo City Dubai, leading
strategic programmes to drive business growth and optimize the city’s assets. Previously, as Group CEO
of Falcon and Associates, she focused on enhancing Dubai's global positioning, delivering programmes to
attract investment and shape the national events and communication strategy.Manal serves on the board of directors for the Bahrain Development Bank and the University of
Wollongong in Dubai. She is a Doctorate candidate at SDA Bocconi in Italy, holds an MBA from DePaul
University, and earned a Bachelor of Science degree from Purdue University in Organizational Behavior
& Leadership.
Manal is a prominent speaker on panels across the globe on a wide range of topics, including fostering
innovation in key economic sectors, strategies for attracting global investment, and the future of urban
and master planning.

Grace Khoury is the Senior Vice President of Fashion at Chalhoub Group, where she leads some of the world’s most renowned brands, including Guess, Jacquemus, Tom Ford, Carolina Herrera, Tory Burch, Swarovski, Lacoste, and Ferragamo across the Middle East.
Grace drives the strategic retail vision, overseeing portfolio and business development, brand partnerships, and omnichannel transformation. Grace is recognized for her expertise in the Middle Eastern fashion and luxury market and has been instrumental in shaping the region’s retail landscape and positioning Chalhoub at the forefront of the industry.
In Grace’s tenure at Chalhoub Group, she has spearheaded the Fashion division’s Digital and People Transformation, enabling advancements in technology and customer experience design. Her leadership has accelerated eCommerce growth, market expansion, and the Group’s readiness for the future of retail.
A strong advocate for empowering people, she founded the Voices of Fashion initiative, bringing together top talents from the fashion division who would serve as a sounding board and contribute to strategic decision-making. Grace also launched Beyond Fashion, a mentorship programme in partnership with FAD Institute of Luxury Fashion & Style, designed to nurture the next generation of industry specialists. She also served on the NEXT Committee, which defined the Chalhoub Group’s forward-looking vision, and has played a pivotal role in driving a culture of inclusivity, respect, and ethics across the organization.
Beyond her professional achievements, Grace is passionate about fitness, lifelong learning, and family life. She has called the UAE home for over two decades, where she lives with her husband and two daughters.

Juste is a seasoned luxury fashion expert with over 17 years of experience curating wardrobes for elite clientele — including royalty and celebrities — across global companies such as Ounass, MyTheresa, and Harvey Nichols. London-educated and trusted to orchestrate exclusive brand events on every continent, she is renowned for delivering discreet, bespoke, and highly personal shopping experiences that inspire lasting loyalty.

Alia Abdel-Razeq, the Chief Operating Officer at CellSave Arabia, stands as a prominent figurehead at the forefront of the stem cell and regenerative medicine revolution in the Middle East. She has a background rooted in chemical and pharmaceutical engineering, complemented by extensive experience in healthcare management and research. Under Alia’s insightful leadership, CellSave Arabia has expanded its offerings to cater comprehensively to the diverse needs of individuals and institutions. Notably, a groundbreaking addition is newborn stem cell storage for longevity purposes, empowering families with future-use options with stem cells and stem cell-derived exosomes. Furthermore, CellSave Arabia is pioneering stem cell therapy services, revolutionizing treatments for conditions such as autoimmune disorders, heart disease, neurological ailments, regenerative medicine, and more.

Elvira Jain is the Founder and CEO of Maison Ellyse, a global luxury PR and communications agency headquartered in Dubai and operating across GCC, Milan, Paris, London, New York and CIS markets. With an international career as a supermodel, Elvira has worked with some of the world’s most prestigious fashion houses, including Versace, Gucci, Missoni, and Dolce & Gabbana. Her transition from global runways to boardrooms reflects her visionary approach to brand building and strategic storytelling. Today, she leads Maison Ellyse as a powerhouse agency shaping the future of luxury communications across the GCC and international markets.

Tyler Ellis is a Los Angeles–born designer whose handbags embody quiet luxury, blending timeless elegance with modern sensibility. Rooted in Californian ease and refined through Italian precision, each piece is handmade in Florence by artisans who uphold generations of tradition.

Defined by architectural silhouettes, polished finishes, and purposeful functionality, the designs transcend trends to become modern heirlooms. As a seasonless brand, Tyler Ellis embraces enduring design over fleeting fashion, ensuring each creation remains relevant for years to come. Beloved by celebrities, royals, and tastemakers worldwide, the handbags bring understated sophistication to both everyday moments and evening occasions.

Samia Bouazza is a business leader with a solid track record for driving growth. As the Group CEO and Managing Director of Multiply Group, she leads the strategic development of the company, its growing investment portfolio of high-return businesses and maintaining the overall sustainable growth of the Group’s subsidiaries. Bouazza also serves as a Board Member to several companies and associations like TAQA, Arena Events Group, and Emirates Driving Company. Samia is the founder of the original entity established in 2003, that transformed into Multiply Group in 2021, and the first woman to take a company public on the Abu Dhabi Stock Exchange. She holds a BA in Political Science and Public Administration from the American University of Beirut and has completed executive education certificates in Strategic Intelligence and Digital Disruption from Harvard Business School and the University of Cambridge respectively. Samia is also part of the YPO community and a keystone member of Friends of Abu Dhabi Art.

Ashwaq is the Managing Director of Publicis Sapient in the Kingdom of Saudi Arabia. She holds a first-class honor degree in computer science and began her career in 2007 at the Saudi American Bank, eventually overseeing all female-centric branches in the Kingdom. Her leadership prowess was further demonstrated at Oracle and in a groundbreaking role at Microsoft, Ashwaq became the first Saudi woman to lead the Saudi central government, spearheading strategic initiatives and fostering innovation in the digital realm. As the Managing Director in KSA, her key goals revolve around driving sustainable growth, fostering innovation, and creating value for stakeholders. Beyond that, she is dedicated to actively contributing to Saudi Arabia's vision of leading and shaping the future of digital transformation in the region. Passionate about personal growth, Ashwaq’s leadership is not just about achieving goals but inspiring others to dream more, learn more, and become more. She is dedicated to turning ambitious visions into reality, making a lasting impact on the digital landscape of Saudi Arabia

Nayla Tueni is a Lebanese media leader known for her dynamic leadership of Annahar, one of Lebanon's most influential newspapers. As CEO since 2011, she spearheaded a significant transformation of the publication, successfully transitioning it from a traditional print newspaper into a digital-first media organization. Under her guidance, Annahar evolved into a "viewspaper," incorporating video content and live streaming alongside its journalistic offerings. This shift embraced the growing demand for digital news consumption and helped modernize the newspaper for the digital age, reaching both local and global audiences.
Nayla’s focus on expanding Annahar's online presence led to the creation of a comprehensive digital platform, offering not only news articles but also multimedia content, including live-streamed events and videos. This forward-thinking approach allowed Annahar to remain relevant in a rapidly changing media landscape, ensuring its continued leadership in Lebanon's press. Her successful navigation of the challenges presented by Lebanon's economic and political crises further solidified her reputation as a resilient and visionary leader in the media industry.

Fatma Fahad is a young Saudi journalist who chose Media and Journalism as her passion, although she graduated with a master’s degree in project management and tech. She is currently the Director General of Business Development at the Ministry of Media.
Fatma holds a master's degree in project management and tech. Leadership. She made a distinguished impression early in her career through many interviews with high level personalities from around the world, as well as moderating sessions at global events.

One of her most recent accomplishments was leading the agreements ceremony between the Kingdom of Saudi Arabia and the United States of America in the presence of His Royal Highness Prince Mohammed bin Salman and President Donald Trump.
Fatma has also participated in many global events as a Master of Ceremony and Moderator, hosting discussions on some of the most important topics and sessions with world leaders such as Prince Abdulaziz bin Salman the Saudi Minister of Energy and ministers from around the world.

Fatma has also conducted many TV interviews with personalities such as Lindsy Graham, the senior US senator to South Carolina.

She has also spoken to Mr. Schallenberg the Minister of Foreign Affairs to Austria; she spoke in German and impressed both him and the Saudi Minister of Foreign Affairs, Prince Faisal bin Farhan during a press conference.

Another stop in Fatma's bright journey is meeting and introducing the world player Christiano Ronaldo to the Saudi Alnasser team. Fatma made an impression not just locally but also globally and many international channels were speaking of her outstanding and professional performance.

Fatma continues to shine through hard work and persistence with her political TV show on the Alarabiya Channel named "Weekend" and the best is yet to come for her.

Hind Bumshamar is a senior television presenter at MBC, where she has become a trusted voice and familiar face for viewers across the region. With years of on-screen experience, she is recognized for her engaging presence, professional delivery, and ability to connect authentically with diverse audiences. Hind has covered a wide range of programs and topics, bringing stories to life with clarity, charisma, and credibility. Her work reflects a passion for media, storytelling, and creating meaningful conversations that resonate with viewers.

Sally Moussa Hajjar is a visionary entrepreneur and brand strategist, widely recognized for her ability to bridge talent, culture, and business with a unique strategic lens. Lebanese based in the UAE, she is a Managing Partner at Humanagement, a leading talent management and marketing agency shaping the future of brand collaborations across the GCC and the Middle East.
With a proven track record in building market positioning and strategies for brands and key opinion leaders (KOLs), Sally has carved out a reputation for transforming ideas into impactful campaigns that resonate on both regional and global stages. Her work spans across industries including luxury, fashion, beauty, entertainment, lifestyle, and corporate sectors, where she delivers meticulously crafted initiatives that align creativity with measurable business results.
At the heart of Sally’s entrepreneurial journey is her ability to elevate brands and empower talents. She has guided the careers of KOLs, celebrities, creators, and entrepreneurs by developing bespoke strategies that enhance visibility and positioning, build influence, and create long-term value. For global and regional brands alike, she has orchestrated campaigns and partnerships that integrate seamlessly into the cultural fabric of the Middle East while remaining globally relevant.
Her leadership philosophy is grounded in authentic relationship-building, operational excellence, and cultural insight. With a career spanning in broadcasting, image building, brand collaborations, and cultural storytelling, Sally’s forward-thinking approach has established herself as a trusted voice and connector in the region’s landscapes.
As an entrepreneur, strategist, and thought leader, Sally Moussa Hajjar continues to set new benchmarks for the industry, building bridges between regional markets and international opportunities, and positioning talents and brands at the forefront of global relevance.

An accomplished technology sales leader with over 20 years of experience in driving growth, developing strategic partnerships, and delivering innovative solutions across diverse industries. Hanane has a vast technology sales experience that ran across United States, East & West Europe, Middle East, and African regions.
Hanane, equipped with her strong and effective leadership skills, paired with a deep understanding of business development strategies as well as the market, has been a trailblazer in the tech industry, building and developing individuals and teams alike, winning one challenge after another. Her leadership style is deeply rooted in collaboration, customer centricity and empowerment.
Hanane is currently the Vice President for Technology Cloud Sales for Client Growth Team covering Middle East, Turkey and Africa - leading a team of 13 managers and 70+ sales representatives that are working together in providing the best solutions to our customers most complex business needs.
In addition to her professional accomplishments, Hanane is passionate about mentoring emerging sales professional and fostering a culture of continuous learning.

Amel Chadli is the President of Schneider Electric’s Gulf Cluster. She is also a key member of the Schneider Electric Middle East and Africa Executive Leadership Team. Amel has been instrumental in accelerating the company’s adoption of AI-powered solutions in sustainability, energy management, and industrial automation. Additionally, she also drove the digitalization of decarbonization, resiliency and efficiency through digitalization of buildings and power infrastructure across the Middle East and Africa in her previous role as Vice President for Digital Energy and Energy Management Software for the MEA region. Since assuming her current role in 2024, Amel has significantly supported the local AI movement by establishing local prefabrication for "Made in UAE" AI-ready data centers. This initiative enhances the local economy and equips the region with advanced facilities for AI advancements. Additionally, Amel led the development of Schneider Electric's new headquarters in Dubai, The Nest, which emphasizes sustainability and people-centricity. The building uses Schneider Electric's technology to create the first-of-its-kind Impact building. In The NEST, AI is employed to reduce carbon emissions and improve energy efficiency by optimizing HVAC consumption while maintaining comfort. Additionally, AI enhances operational efficiency through predictive maintenance. Amel's leadership in these projects highlights her dedication to innovation and sustainability, making notable strides in the local AI movement and sustainable infrastructure development. Amel previously headed one of the company’s fastest- growing digital energy businesses across the region, spearheading smart infrastructure projects, and advancing energy digitalization. Her nearly 20-year journey spans financial leadership, strategy, and cross-regional business development. A recognized thought leader, Amel actively contributes to the industry through her participation on various local, regional, and global boards and associations, including being an Executive Committee member of the World Utilities Congress, Executive Member of the RES4Africa organization, Chair of the Technology Committee at the International Women Board of Directors, and member of the Dubai Businesswomen Council. Amel has been recognized on various occasions throughout her career by leading industry bodies and media outlets. Most recently, Amel was among the Forbes Middle East’s 100 Most Powerful Businesswomen 2025 list. Amel was also the only woman in the Top 50 Power List of Utilities Middle East Magazine for 2024, and one of two women in Middle East Economy Top 30 Tech Leaders for 2024. Public Amel holds a master’s degree in law, political science, and international finance from the University of La Sorbonne France, a bachelor’s degree in international studies from Paris Pantheon Assas University, as well as multiple executive education programs with leading academic institutions such as INSEAD and others.

Areej Mohsin Haider Darwish is a dynamic business entrepreneur and remarkable
leader whose achievements have set a benchmark for entrepreneurship and
leadership in the Arab world. She is a successful entrepreneur who has steered
organizations across diverse industries. With over three decades of progressive
business leadership experience, she has become synonymous with progressivethinking, resourcefulness and exceptional vision and strategic leadership in both
private and public sectors. Her journey as a leader has been driven by purpose,
passion and perseverance.
She is the Chairperson of ACERE cluster of Mohsin Haider Darwish LLC. Having
joined the company three decades ago, she has been playing a key role in
expanding MHD’s business operations. She spearheads the Automotive,
Construction Equipment, and Renewable Energy (ACERE) division of the family
business and leads the organization to develop modernizes business practices and
aims to carry the family legacy to greater heights. She has undertaken several
developments which reflect the company’s commitment to fostering sustainable
growth and diversity in the workforce and highlights its alignment with Oman’s
Vision 2040.
Being part of a family business, she has had a passion for business and being an
entrepreneur and established her own venture, Areej Mohsin Haider Darwish LLC,
launching two successful retail businesses: “Blessing Chocolates and Gifts”, and
First “Impression Artwork”.Beyond her business ventures, Areej also serves as Chairperson, Board member
and Committee Member of different organizations.
She is the Board member of the Oman Chamber of Commerce & Industry as well
as Chairperson of Business Women Committee of the Oman Chamber of Commerce
& Industry.
As a Board Member of Oman Chamber of Commerce and Industry, she has been
actively involved in strategic activities of the Chamber such as reviewing the goals
and economic development strategies, participating in business forums which aim
to enhance bilateral trade and investment for Oman, reviewing policy regulations
and community engagement.Being an entrepreneur herself, she plays a vital role as a Chairperson of the
Businesswomen committee at the Chamber of Commerce in empowering women
entrepreneurs. She provides strategic vision to the Committee by planning
initiatives that support women and align with the Chamber’s vision. She has
created platforms and organized workshops for entrepreneurs and SME’s
encouraging them to pursue their goals.
Her association and membership with different Business councils and Friendship
associations such as Oman Kuwait friendship association, Omani Qatari business
council, Oman India Association. Oman Turkey friendship association establishes
her as a global leader as she has built valuable relationships with entrepreneurs,
executives, and diplomats from other countries.
Youth empowerment is at the forefront for her as she believes that they are the
greatest pillar of Oman vision 2040 & she believes that to build a better tomorrow,
encouraging and nurturing the youth today is a top priority. She is the first
Honorary President of Omani Student Association in Edinburgh and looks forward
to extending her support to the associations’ mission to empower Omani students
and promote key initiatives by the student association.
She is also Board member of Muscat University, Chairperson of Areej Vegetable
Oils & Derivatives SAOG & Duqm United Logistics; Committee Member of Sultan
Qaboos University –The College of Engineering Industrial Advisory & Sultan Qaboos
University - College of Science. Her advocacy extends to many Corporate Social Responsibility initiatives, and
charitable work, embodying the spirit of a true leader who gives back to her
community.
In line with her CSR initiatives, she is a Board Member of the Unicef Leadership
Circle, an initiative launched by UNICEF Oman to collaborate between the private
sector and Unicef in advancing children’s rights and well-being. She played a pivotal
role in the MOU agreement between Oman Chamber of Commerce & Industry and
Unicef that aims to achieve more sustainable communities that assists companies
in providing suitable conditions for childcare. She was also part of the delegation
from Oman to visit UNICEF’s Global Supply and Logistics Hub in Copenhagen.Her past representations as a Board member for well renowned organizations and
bodies has been a transformative part of her leadership journey. As a Chairperson
of the Oman Business Forum, she engaged directly with business and government
leaders to foster cooperation between its members and to explore growth
opportunities as well as enhancing the business environment in the Sultanate to
support the objectives of Oman Vision 2040. The forum supported the Public and
Private sectors and contributed to sustainable economic development
Her outstanding contributions have earned her many prestigious awards and
recognitions in the past decade, including honours from Forbes, Stevie Awards,
Arab Women of the Year award, Harvard Business Council and Arabian Business.
She has been featured in the Most Powerful Businesswomen Leading Family Firms
and The Middle East’s 100 Most Powerful Businesswomen from Forbes Middle East
for more than a decade. The numerous awards received over the years in
recognition of her leadership by global organizations motivates her to go above and
beyond.
Her vision is ‘to set an outstanding example for tomorrow’s women,’. Through her
dedication to contribute to the development & wellbeing of society, her inspiring
leadership, and her unwavering commitment to excellence, she has established
herself as a role model for women not just in the Sultanate of Oman but for women
in business everywhere.

Emon Shakoor is a Saudi neuroscience researcher turned venture capitalist and entrepreneur, renowned for her groundbreaking contributions in the intersection of innovation, inclusion and investment. As the founder and CEO of Blossom Accelerator, a global accelerator & ecosystem builder that partners with startups, corporations, and governments globally to champion inclusive innovation and strategic investments.
Emon serves as a Venture Partner at Oryx Fund and is an influential angel investor, advisor as well as on the opportunity committee at Oqal, the largest angel investment group across the GCC. Her impactful work has earned her recognition by the World Economic Forum, Stanford University, Forbes, Bloomberg amongst many others.
At Blossom Accelerator, Emon spearheads a platform that connects emerging technology with capital, including accelerators, hackathons, and corporate venture capital partnerships with major corporates and government entities. Her focus on investing in diverse founding teams is not only a catalyst for innovation but also a strategy that yields impressive economic returns, significantly enhancing the startup ecosystem.
Before her venture capital journey, Emon earned a Bachelor's in Cognitive Science from UC San Diego, where she conducted research on mirror neurons in social cognition. She also led clinical drug trials for Pfizer at PAREXEL, showcasing her ability to merge scientific insight with technological advancement
As a distinguished Global Shaper and member of the Riyadh Hub, Emon represented the 30 Under 30 group at the World Economic Forum in Davos. A highly sought-after TEDx and keynote speaker, she shares her expertise on Venture Capital, Corporate Innovation & Corporate Venture Capital, DeepTech, Innovation and Inclusion. Featured on the covers of various media outlets including Entrepreneur Middle East and Harper’s Bazaar Arabia, Emon has solidified her status as a transformative force in the global technology and investment landscape.

Nejoud is General Manager for Fitch Group Regional Headquarters (RHQ), Fitch Ratings and Fitch Learning, overseeing the Saudi Arabia branch and lead all commercial activities. In 2024, she led the establishment of Fitch’s Regional Headquarters in Riyadh, marking a major milestone with the approval of its regional headquarters license and highlighting Riyadh’s strategic role as a hub for Fitch’s Middle East operations. Nejoud’s career spans both the public and private sectors. Prior to joining Fitch, she served as International Strategic Partnership Director at the Small and Medium Enterprises General Authority (Monsha’at), where she fostered international relationships to support SME growth. She was subsequently appointed Director and Executive Board Member of Fintech Saudi, a government initiative backed by the Saudi Arabian Monetary Agency (SAMA) and the Capital Market Authority (CMA). In this capacity, Nejoud played a key role in developing Saudi Arabia’s fintech ecosystem and served on the Fintech Saudi Supervisory Committee. Previously, Nejoud spent over a decade at JPMorgan Chase Bank, specializing in corporate investment banking, client relationship management, corporate sales, business management, and core banking services for large corporates in Saudi Arabia. In addition to her professional roles, Nejoud is an advocate for women entrepreneurs in the Gulf Cooperation Council (GCC) region. As a scout for HearstLab – a mission-focused corporate venture fund dedicated to closing the gender gap in VC by investing in early-stage, women-led technology startups – she played a pivotal role in supporting HearstLab’s first investment in the GCC. Nejoud’s leadership and impact have been recognized by her inclusion in Forbes Middle East’s 100 Most Powerful Businesswomen list for both 2025 and 2024. She earned an Executive Master’s degree in 2025 from ESADE Business School in Spain and holds a bachelor’s degree in business systems.

Andrea Gontkovičová is PMI’s Vice President Corporate Affairs South & Southeast Asia (SSEA), Commonwealth of Independent States (CIS) & Middle East & Africa (MEA) Region. In this capacity Andrea oversees external engagement and regulatory developments in PMI’s biggest geographical region. Prior to current appointment, Andrea served as Chairperson of the Board and Managing Director of Philip Morris Czech Republic, with responsibility for Company’s business in Czech Republic, Slovakia, and Hungary.

Andrea started her professional career in 1997 at Philip Morris Slovakia and since then held positions of increased responsibility in Corporate Affairs, Commercial Development and Smoke-Free Products Divisions in countries in Central Europe and PMI’s Operations Center in Lausanne, Switzerland. In recognition of all Andrea’s contributions and success, she is a recipient of numerous prestigious awards from governments in the jurisdictions where she has worked.

Since 2012, SELMA BENOMAR has been redefining the Moroccan caftan, bringing it to the red carpet and the most prestigious celebrations around the world. At her Dubai atelier, every piece is handmade by skilled artisans, with embroidery and details shaped through endless hours of craftsmanship.
Her designs reflect a dialogue between tradition and modernity, timeless, vibrant, and sought-after by women and celebrities who look for creations that carry heritage with a fresh, contemporary spirit.

Dina Dash is an Egyptian entrepreneur, content creator, and the founder of Dash Management, one of the region’s top marketing agencies and a leading force in the creative industry. She later launched Dash Production House, a sister company specializing in high-impact visual storytelling, and is also the founder of MFNS, a values-driven clothing brand. With over two million followers on social media, Dina bridges the worlds of influence, business, and culture.

Ghizlan Guenez is an entrepreneur, investor, and community builder dedicated to advancing
women’s growth through entrepreneurship, education, and storytelling. Across every venture she
has launched from content to commerce, her mission has remained consistent: to inspire, equip,
and connect ambitious women to step fully into their power.
She is the founder of F-Force, a personal development and entrepreneurship platform helping
women launch and grow businesses. Through courses, mentorship, and high-impact community
experiences, F-Force supports Arab women in turning ideas into thriving ventures, bridging mindset,
strategy, and leadership.
Her work in supporting women is rooted in a deep understanding of what it takes to build something
meaningful having launched The Modist in 2017, the first global platform for luxury modest fashion.
Heralded as a game-changer by Forbes, Vogue, The New York Times, and The Financial Times, The
Modist earned a place on Fast Company’s “Most Innovative Companies in the World” list and
cemented Ghizlan’s position as one of The Business of Fashion’s 500 most influential people
shaping the global fashion industry.
With 15 years of experience in private equity across emerging markets and a degree from the London
School of Economics, Ghizlan blends business acumen with creative vision. Her storytelling,
platforms, and presence challenge stereotypes and open space for women to pursue their ambition
on their own terms.
Originally from Algeria and based in Dubai for over 25 years, Ghizlan continues to champion
women’s ambition, authenticity, and advancement, locally and globally.

Kate Instone is the visionary founder and Creative Director of Blush International, a leading interior design studio celebrated for its refined, contemporary aesthetic and uncompromising attention to detail. With an instinctive eye for balance, form, and texture, Kate has built a reputation for creating timeless interiors that blend luxury with liveability.

Since establishing Blush, Kate has led the studio to become a trusted name in high-end residential design, superyachts, and private aviation, delivering projects across the UAE, UK, and internationally. Her portfolio ranges from ultra-luxury private residences and bespoke apartments to signature show homes and collaborations with leading developers.

Kate’s design philosophy is rooted in the belief that interiors should not only look extraordinary but also feel deeply personal. By combining curated furniture, bespoke joinery, layered textiles, and considered artworks, she and her team craft spaces that reflect both place and people.

Under her leadership, Blush has grown into a multi-disciplinary practice with a strong international presence, offering tailored services from concept design and FF&E to turnkey furniture packages. Always forward-thinking, Kate continues to expand Blush’s reach while maintaining its hallmark of understated luxury.

Her work is recognised for its effortless sophistication, meticulous execution, and enduring quality—qualities that define both her creative ethos and the Blush brand.

Dr. Afaq Almashhari is an American Board–certified Aesthetic Physician and entrepreneur, based in Dubai. She is the founder of Beyond Skin Clinic and Dental Club Clinic, two leading practices providing advanced dermatology and aesthetic treatments in the UAE.

Beyond her clinical practice, Dr. Almashhari has a strong media presence and a social media following of over 300,000, where she shares expert insights and raises awareness about skin health and aesthetics.

With extensive experience in aesthetic medicine, Dr. Almashhari is recognized for her commitment to clinical excellence, patient safety, and innovation in beauty and wellness. She is also a passionate advocate for women’s empowerment and leadership in healthcare across the region.

Miriam Abadi is an influential entrepreneur with a strong Instagram following and a trusted
voice in the beauty and wellness space. She is the founder of Tru & Beyond, a platform built
on authenticity, innovation, and community, and has recently released her own skincare line,
which is already gaining strong traction. With a wide network of beauty experts and a
dedicated audience, Miriam continues to shape the conversation on beauty and wellness
across the region.

Chef Roaya Saleh, the founder of Villa Mamas, is celebrated for her dedication to authentic, heartfelt cooking and community impact. Born and raised in Bahrain, her culinary journey began in her family’s kitchen, where the traditions of using fresh, locally sourced ingredients were deeply ingrained. These roots inspired her to craft a menu that intertwines traditional Gulf flavours with global influences, creating a dining experience that resonates with a wide audience.

Villa Mamas began in 2012, began as an intimate neighbourhood dining destination in the Saar district of Bahrain. Famous for its home-style hospitality, Villa Mamas is an extension of Roaya’s kitchen. The first UK outpost opened in London’s South Kensington in 2017, bringing the warmth of Khaleeji food and communal dining to the heart of the city. Building on its success, Villa Mamas expanded to Abu Dhabi in 2020 and Riyadh in 2022, with exciting new openings planned as part of its global journey. Each location brings its own interpretation of Villa Mamas’ ethos, blending a respect for heritage with a commitment to evolving Middle Eastern dining on a global stage.

Roaya’s involvement goes beyond the kitchen—she personally designs the menus and champions young women in the culinary field through various initiatives. Her commitment to supporting local farmers extends internationally, as seen in her partnerships with suppliers like Andreas the Greengrocer in London, ensuring quality and sustainability. Whether she’s in Bahrain, Riyadh, or London, Chef Roaya’s presence is felt, and her hands-on approach ensures each dish reflects her vision.

Her culinary vision and leadership have positioned her as a pioneer in modern Middle Eastern cuisine, earning recognition from esteemed publications and industry leaders. Roaya’s passion continues to drive Villa Mamas’ growth while preserving the authenticity that made it a beloved destination from the start.

Noura BinHaidar is a Kuwaiti fashion consultant, stylist, and creative entrepreneur shaping the voice of modern Middle Eastern luxury. Through her platform @notesbynoura, she blends elegance, modesty, and global style in digital storytelling, partnering with leading brands while spotlighting Kuwait’s creativity on the world stage. Recognized as one of the region’s most influential style voices, her mission is to bridge cultures through fashion and empower women to embrace individuality while honoring their roots.

Ichrak Moubsit is a Moroccan journalist, media executive, and communications expert. She currently serves as Director of Publications at Groupe Caractères, leading three of Morocco’s most influential magazines: Femmes du Maroc, Nissaa Min Al Maghrib, and Maisons du Maroc.

With over 20 years of experience in journalism and strategic communications, Ichrak began her career at Morocco’s leading newspapers L’Économiste and Le Soir Échos, before moving into senior advisory roles. For more than a decade, she served as Communications and Press Relations Advisor to Morocco’s current Head of Government, during his tenure as both Minister of Agriculture and Fisheries and later as Prime Minister.

Since 2022, Ichrak has been at the helm of Groupe Caractères, where she is driving the editorial vision and strategic growth of its flagship publications, while also spearheading major cultural events such as Caftan Week, Morocco’s largest fashion and heritage showcase. She also sits on the executive board of the National Association of Media and Publishers (ANME), the country’s leading press body.

Passionate about women’s empowerment and cultural dialogue, Ichrak continues to use her platform to amplify women’s voices, celebrate Moroccan creativity, and strengthen the role of media in shaping progressive narratives across the region.

Dr. Hajar El Haddaoui is the Director General of the Digital Cooperation Organization (DCO) and has
been with Tech-Industry for over 20 years. Furthermore, Hajar is also a leader with global experience
spanning multinational organizations and public sector entities across and works with companies as
well as stakeholders on regulatory and political issues related to emerging technologies, policies,
international cooperation, and strategic dialogue. A proven Executive with global experience, Dr.
Hajar El Haddaoui sits in multiple boards, El Haddaoui serves as a Board of Directors of VP Bank, the
Board of Directors of, Switzerland Chamber of Information Technology and Swiss Leader, the
Supreme Advisory Board of the Swiss Chamber of Commerce, and the Advisory Board of European
Commission for Women. She served also as Vice Chairman of the Board UN Global Compact Network
(2022- 2024).
Additionally, El Haddaoui is a guest lecturer at the American University of Applied Sciences, Geneva
University and Princess Noura University.
Prior to being appointed as DCO Director General, El Haddaoui has held global and regional key roles
focused on Corporate Strategy, Digital Transformation, Finance and Innovation with multinational
organizations and public sector entities as Bell Canada, United Nations, CEC Holding and NTT DATA
Holding. Preceding that, El Haddaoui spent the first 11 years of her career in Swisscom, where she
assumed various leadership roles covering different international markets. To assert Swisscom’s
competitive edge in the tech industry, El Haddaoui expanded the company’s digital footprint across
public and private organizations to accelerate their conversion towards a digital economy.
Holding an MBA degree from the prestigious IMD Business School with bachelor’s degree in law from
University of Montreal, ICT ManagementDiploma from Fribourg University; and a DBA from Grenoble
University.
Hajar has had the privilege to live and work in Europe, Canada and the Middle East. El Haddaoui is
considered a global ambassador for digitalization, being a renowned thought leader advocating the
humanization of technology to create a better smart future. She is among the world’s most powerful
women leaders in business and technology. Also, she has been awarded the Business leader for best
all-round female In IT in Europe, Global Influencer leader award and the most Visionary women
leader in Digital and transformation. She is a dynamic and influential speaker and presents regularly
at corporate, United Nations and international conferences.

Sabrina Mouhieddine is a Lebanese entrepreneur based in Dubai and the visionary Founder & CEO of LILI BLANC. Driven by her belief that every woman deserves to feel confident, empowered, and glamorous, she built a brand that celebrates modern womanhood through timeless, New-Classic designs. Inspired by her personal journey, daily challenges, and the stories of women around her, Sabrina continues to redefine elegance—one empowered piece at a time.