Forbes Middle East Family Business Summit, 18 August 2021

The year 2020 was a test for everyone, as COVID-19 disrupted lives and livelihoods. Now as organizations embark on the road to recovery, Family Businesses however they have been under duress to transform their business models and adapt to a constantly evolving digital world. With an increased focus on customer experience, most family businesses have taken significant measures to update their existing legacy systems and are already reaping the benefits of a digitally efficient operating model.

The newer generation have been taking bold steps to innovate and diversify the existing network of goodwill and resources by exploring not only conventional but unconventional business options such as blockchain, digital currencies and investment in up-and-coming technology start-ups.

The Forbes Middle East Family Business Summit will facilitate conversation on the increasing focus for a digitally driven business and will explore the latest trends, challenges and opportunities for family business groups in the region.