Dr. Laura Aymerich-Franch

Laura Aymerich-Franch is a distinguished behavioral scientist specializing in well-being and behavioral transformation through emerging technologies. With over 15 years of international research experience at highly prestigious institutions, she has held notable positions including Fulbright Scholar at Stanford University, Marie Curie Fellow (European Commission) at the CNRS AIST JRL and EventLab (Barcelona University), Visiting Scholar at the MIT Media Lab, Visiting Scientist at the Joint Research Centre of the European Commission, Ramón y Cajal Senior Research Fellow and Lecturer at Pompeu Fabra University, and Doctoral Fellow and Lecturer at the Autonomous University of Barcelona. Aymerich-Franch has led highly impactful research promoting emerging technologies for behavioral transformation and mental health. Her work has also significantly contributed to the scientific validation of coaching for well-being enhancement and goal achievement. She is the author of over 50 scientific publications, and her work has attracted media attention and recognition from important personalities on numerous occasions. Dr. Laura is currently based in the UAE as the founder of Akazest, a science-backed coaching program for healthy success. She is also an executive coach for the EMBA program at the renowned Georgetown University, consults internationally for virtual reality and digital mental health startups, and frequently delivers keynote speeches on "How to Train Your Brain for Healthy Success" and "The Empowered AI Mindset." Dr. Laura holds a Ph.D. Excellent Cum Laude in Communication (UAB), a Master of Research in Psychology of Behavior and Cognition (UB), a Master of Advanced Studies in Contents in the Digital Age (UAB), and a Licentiate in Audiovisual Communication (UAB).