Mohamed Emara

Mohamed is the CEO of Influence Communications Group since 2007, where he strategically led the expansion of the company locally and regionally. With his vision, the company was able to reach five subsidiaries, including Public Relations, Public Affairs, Events Management, Mention (a fully-fledged digital marketing and content creation agency), and 925 (an online platform magazine complemented by a professional and well-equipped studio). Mohamed's expertise includes more than 18 years of experience in the marketing communications and strategic digital public relations field. He started his career at Promo Seven Weber Shandwick-Qatar and moved to Cairo as a Senior Client Relations Manager. He then moved to British Petroleum for 2 years as a Communications and External Affairs Senior Advisor. Believing in the power of PR, Mohamed utilized the philosophy of turning PR science into a practical arm to shape public opinion and strengthen the market positioning of businesses. Throughout his business journey, he was able to shape the image of top multinational firms through his strategic advising input. His skills also include a certification to train senior executives and top CEOs in several strategic topics, in addition to public and media speaking. Mohamed graduated from Cairo University – Egypt, Faculty of Economics and Political Science (English Section) in 2001. He enrolled in an MBA program majoring in Marketing in 2010 at RITI (Maastricht School of Management). He also holds professional courses and trainings in Crisis Management and PR Advanced Techniques from the American University in Cairo (AUC) and Crisis Management course and Negotiation Skills course from VIRAK International-Switzerland.