Bassel ElTokhy

Bassel was part of the Dean’s List of Honors when he graduated in 2010 from the American University in Cairo where he majored in Mechanical Engineering & minored in Business Administration. His first job was in Procter & Gamble (P&G) was Distributor Operations Finance Manager where he managed a $600M business at the time. He then transitioned into a Commercial Finance Manager role where he was responsible for the Baby Care, Feminine Care, Shave Care, Oral Care & Batteries business in Egypt & the Levant countries where he was responsible for all commercial financial aspects for the business. After spending 4 years in Egypt’s P&G office as part of the Near East organization, Bassel went to P&G’s E-IMEA HQ office in Geneva as the India, Middle East & Africa (IMEA) for Baby Care Product Supply Finance where he was responsible for the full supply chain which included 5 plants in Egypt, Saudi Arabia, Nigeria, South Africa & India. After 2 years in Geneva, Bassel moved one last time with P&G to their regional office in Dubai where he was responsible for IMEA Skin Care & E-IMEA Personal Care business which operated in 13 countries. In 2018, Bassel joined Uber Eats as their first full time employee in Egypt. After helping the team launch the business in Egypt, Bassel led the operations for two years and was responsible for Courier, Eater, Restaurant & Marketplace operations. Bassel then joined Amazon’s Ultra Fast Grocery team based out of London and led the 3rd party grocery business which operated in the UK, France, Italy, Spain & Germany. He then joined Minly, the first passion economy start-up in the region which raised $3.5M of seed funding from leading regional VCs (4DX, B&Y and Global Ventures), as a late co-founder, Chief Operations Officer and interim Chief Commercial Officer.