Katerina Hayes

Katerina Hayes is a Strategic Partner of Legends Art Club for the UK-Middle East region, championing the intersection of art, culture, and technology. A visionary leader, she thrives as a creative director, venture builder, investor at Mint Ventures, and business development partner for Web3 Trackgenesis, bridging innovation between the UK and the Middle East. As the founder of MyFounders.Club, Katerina supports entrepreneurial growth and collaboration across the region. Inspired by Saudi Arabia's cultural heritage, she founded Maison De’Hayes, an artisan perfume brand that celebrates identity through storytelling and the essence of the "Land of Life." An investor with Mint Ventures, she is a passionate advocate for preserving cultural heritage and empowering female-led businesses. Katerina has received numerous accolades, including the Scottish EDGE Award, British Business Women Award, and recognition from StartUp UK, highlighting her dedication to innovation and leadership. As a proud contributor to Saudi Arabia’s Vision 2030, she promotes cultural empowerment, female entrepreneurship, and economic diversification. With a deep passion for storytelling through art, Katerina sees creativity as a transformative force that connects heritage with innovation. Through her work, she bridges the past and future, honouring tradition while unlocking new possibilities in art, culture, and business.